top of page
Search
All Posts


How to Conduct a Market Survey That Works: A Step-by-Step Guide
Market surveys are powerful tools that help businesses gather valuable customer insights, track industry trends, and make informed...
yokkeat
5 days ago4 min read
2 views
0 comments


How Focus Group Studies Helped a Beauty Parlour Uncover Millennial Preferences for Facial Cleansers
In the ever-evolving beauty industry, staying ahead of consumer preferences is crucial for product success. A beauty parlour looking to...
yokkeat
5 days ago3 min read
1 view
0 comments


10 Commonly Used Market Survey Methods and How They Help Businesses Grow
Market surveys are essential for businesses looking to understand customer needs, track industry trends, and make informed decisions....
yokkeat
5 days ago4 min read
2 views
0 comments


How Focus Group Studies Helped a Health Supplement Brand Develop the Perfect Vitality Booster for Silver-Age Consumers
As life expectancy increases, so does the demand for health supplements that help older adults maintain energy, mobility, and overall...
yokkeat
5 days ago3 min read
1 view
0 comments


Understanding Customer Touchpoints in a Restaurant
A touchpoint is any interaction a customer has with your restaurant , directly or indirectly. These can be digital, in-person, or...
yokkeat
5 days ago3 min read
1 view
0 comments


Revitalizing Sushi: Enhancing Service Delivery to Boost Sales
Sushi Express, a well-known sushi chain in Singapore, has long been celebrated for its conveyor belt sushi concept, offering quick and...
yokkeat
5 days ago4 min read
1 view
0 comments


How to Use a Brand Framework and Brand Archetypes to Develop a Powerful Brand Expression
In the fast-paced and ever-evolving world of business, developing a strong brand expression is crucial for standing out and resonating...
yokkeat
5 days ago4 min read
2 views
0 comments


A Journey of Innovation and Expansion
The mobile accessories brand was born out of a desire to exceed customer expectations by offering top-quality products. As the market...
yokkeat
5 days ago3 min read
1 view
0 comments


Unlocking Insights Through Field Research: A Deep Dive into Observation, Surveys, Focus Groups, and Blind Tests
Field research plays a crucial role in understanding real-world behaviors, uncovering customer preferences, and identifying opportunities...
yokkeat
5 days ago3 min read
7 views
0 comments


The Power of Marketing Research in Brand Building
In today’s competitive business landscape, brand success is no longer driven by intuition alone. Strategic decision-making requires a...
yokkeat
5 days ago2 min read
1 view
0 comments
bottom of page